Saturday, October 10, 2009

Class,
For your assignment on Tuesday, you are to read two articles. Links for the articles are given below:

The link for the Thorelli/Engledow article is:
http://www2.lib.ku.edu:2048/login?URL=http://www.jstor.org/stable/1249972

It has two main purposes: to summarize parts of a multinational 10-year study of consumer information systems, product testing agencies, and uses of product test reports and to propose new directions in consumer policy-private and public.


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The link for the Rosen/Olshavsky article is:
http://www2.lib.ku.edu:2048/login?URL=http://www.jstor.org/stable/1249972

(This will take you to the abstract. Look to the right for the symbol for the PDF file of the actual article.)

Let me know if you have any problems getting to the articles.
Prof. Rosen