5 (pp. 163-168
CREATIVITY is good ideas, innovation is using them. .

C.process.

1. recog of problem
   
2. info gathering (is prob too narrow, too broad?)
3. produce ideas
4. select best
5. implement ideas.

Samsung 'VIP' creative building

individual

personality traits good for creativity :

locus of control

internal v external

self esteem

individual differences

task relevant knowledge (dr. arthritis)

intrinsic motivation

Organization

level of autonomy

form of eval (willy shakespeare example)

reward system

importance of task

15 (pp.498-510)
barbie v bratz- mattel v mga - changing lifestyle - view of women - mattel didnt change babie and was forced to make quick changes when bratz outsold it. need to stay up to datte - ORGANIZATIONAL LEARNING

programmed v nonprogrammed decision making - has it happened before, is there a havitual response?

Classical decision making model - how we should - prescriptive model

1. look at alternatives
2. list consequences n- assumes that we know all consequences
3. consider preferences and consequences
4. choose

administrative decision making model - how people actually make decisions

satisficing - search and choose a solution - not always best

bounded rationality

heuristics and bias

availability/representative heuristic

base rate

anchoring and adjustment heuristic - make decisions on adjustments from nsome inital amount

escalation of commitment

sunk costs

buyers remorse

SAPs ERP system