Cremer, Jackie
Skinnycorp LLC defines their divisions as Threadless Tees, ThreadlessKids, Select, Type Tees, Naked & Angry, I Park Like An Idiot, and ExtraTasty. http://www.skinnycorp.com/
The Threadless Projects – Threadless.com
Original T-shirts
T-shirts for kids
more expensive t-shirts: upward stretch from original Tees
Less expensive T-shirts: downward stretch from original Tees
They also sell wall art (BLIK) and canvas prints through threadless.com using the same art as on the T-shirts
Other Projects by SkinnyCorp LLC
Other products that are not clothing. Umbrellas, wallets, dishware, etc.

Bumper stickers

Drink recipes



Analysis: The three variables concerning consistency of product lines are end user, production requirements, and distribution. SkinnyCorp works well within their means to keep some consistency, but also to ____ to many end users.
Threadless Tees, ThreadlessKids, Select, and Type Tees are all divisions of different types of T-shirts that they sell on their website, threadless.com. A big part of their company is that there is a community where you can vote on user-submitted art and phrases that can become future t-shirts. Since their main storefront is online (they do have a Chicago store as well). Most products are shipped to the end-user. The t-shirts are sent in plastic mailing envelopes that allow multiple shirts to fit into one bag. The envelope also reads “This package is proof that I am awesome.” In the t-shirt division of their company, the production and distribution is very consistent, but the end users are different.
• Threadless Tees are mostly marketed to teens and young adults
• Threadless kids end user is children
• Select tees are higher priced and ____ to higher income teens and young adults and more into the adult category as well.
• Type Tees are more affordable and simpler for the end users who do not spend a lot of money on clothing
Threadless also started selling canvas prints of the t-shirt art and also ‘wall-art’ a while ago and this could have been a transition process between Threadless and their new division which has a lot more than t-shirts, Naked and Angry. For the wall art, since it was so different in production standards, they used an outside company, BLIK.
Naked and Angry is also an art-centric company where you vote on patterns to become various goods such as wallets, ties, handbags and umbrellas. The end user for most of their products is adults. The prices are higher and more usable for adults. They also have ties and dishware. The production is also different because they are printing on different types of fabrics and materials. The distribution is most likely through the same mail service they use for Threadless but they probably have different packaging for N&A. I say probably because I have not ordered from N&A yet.
I Park Like An Idiot is a simple website with one product, a bumper sticker to place on badly parked vehicles. There are no flankers, just one singular bumper sticker you can buy in bulk. The production is also printing, but onto a paper product. The distribution is most likely also simple mail. The end user is most likely people who drive and notice bad parking jobs.
ExtraTasty is a service that tells you how to make various mixed drinks based on what is in 'your bar', what ingredients you have on hand. The end user is obviously young drinkers probably aged 21-30 who are looking to try new combinations of beverages. The product is a service, so the production and distribution is simply running the website.
All of these have user-submitted portions of their sites. This is valuable to be consistent in this manner because they already know how to program and promote the sites to be the most effective so that people will submit art work and opinions. This also allows them to have built in feedback so they can most effectively serve the customer and know who their customers are.



The first few (TT, TK, S, TT) are also very consistent because they are all printing on t-shirts. And Naked and Angry is slightly less consistent because they are printing on different fabrics and materials.


3 variables????????? look them up and finish this yay.

one of their most inconsistant products is BLIK. its wall art. explain. http://www.whatisblik.com/threadless/
they knew that this was not something they could easily do, but wanted to have their art turned into wall art. So they partnered with BLIK who already had a website set up selling and producing wall art.


Threadless is an online-community-based tee shirt company with an ongoing open call-for-submissions. Designers submit ideas which are evaluated by over 500,000 people in the Threadless community. All submissions are evaluated by the community and given a final score. Tee shirt designs are selected by Threadless from the pool of the most popular designs. Designers currently receive a payment of $2,500 in cash and gift certificates. The project was started in 2000 by skinnyCorp. Since then, over 900 designs have been chosen for print from more than 130,000 submissions. Go say hi!