cremer, Jackie
Skinnycorp LLC
They define their divisions as Threadless Tees, ThreadlessKids, Select, Type Tees, Naked & Angry, I Park Like An Idiot, and ExtraTasty.
BLIK.
also art prints!
one of their most inconsistant products is BLIK. its wall art. explain. http://www.whatisblik.com/threadless/
they knew that this was not something they could easily do, but wanted to have their art turned into wall art. So they partnered with BLIK who already had a website set up selling and producing wall art.
Threadless Tees, ThreadlessKids, Select, and Type Tees are all divisions of different types of Tee Shirts that they sell on their website, threadless.com. A big part of their company is that there is a community where you can vote on user-submitted art and phrases that can become future t-shirts. Naked and Angry is also an art-centric company where you vote on patterns to become various goods such as wallets, ties, handbags and umbrellas. I Park Like An Idiot is a simple website with one product, a bumper sticker to place on badly parked vehicles. There are no flankers. just one singular bumper sticker you can buy in bulk. ExtraTasty is a service that tells you how to make various mixed drinks based on what is in 'your bar', what ingredients you have on hand.
All of these have user-submitted portions of their sites. This is valuable to be consistent in this manner because they already know how to program and promote the sites to be the most effective so that people will submit art work and opinions. This also allows them to have built in feedback so they can most effectively serve the customer and know who their customers are.
The first few (TT, TK, S, TT) are also very consistent because they are all printing on t-shirts. And Naked and Angry is slightly less consistent because they are printing on different fabrics and materials.
3 variables????????? look them up and finish this yay.
Threadless is an online-community-based tee shirt company with an ongoing open call-for-submissions. Designers submit ideas which are evaluated by over 500,000 people in the Threadless community. All submissions are evaluated by the community and given a final score. Tee shirt designs are selected by Threadless from the pool of the most popular designs. Designers currently receive a payment of $2,500 in cash and gift certificates. The project was started in 2000 by skinnyCorp. Since then, over 900 designs have been chosen for print from more than 130,000 submissions. Go say hi!
Wednesday, March 4, 2009
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